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purewow. com > fashion > balloon-pants-trend

Millennials and Gen Xers Can't Believe These '90s Pants Are Back in Style

2+ day, 15+ hour ago  (440+ words) Also known as harem, genie and'going back to their Persian origins'salwar or shalwar pants, the billowy bottoms had other major moments of Western popularity in the 1910s and 1960s, back when they were embraced as a distinctly bohemian and avant-garde style. This…...

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purewow. com > fashion > coach-outlet-spring-styles

Candy-Colored Handbags Are Everywhere This Spring'and Coach Outlet Has the Cutest Picks

5+ day, 17+ hour ago  (882+ words) No handbag collection is complete without a classic structured style that's as practical as it is stylish, which brings me to this boxy leather beauty. It boasts credit card slots, convertible straps and two zip compartments that make it "quite…...

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purewow. com > beauty > rare-beauty-lip-oil-review

Is Viral Olympic Figure Skater Alysa Liu's Lip Oil Worth the Hype? I Tried It to Find Out

6+ day, 17+ hour ago  (247+ words) The Pure Wow100 is a scale our editors use to vet new products and services, so you know what's worth the spend'and what's total hype. Learn more about our process here. Over the past month of testing, I evaluated the lip…...

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purewow. com > fashion > gen-z-no-pants-new-millennial-side-boob

Is the Gen Z 'No-Pants' the New Millennial Side-Boob?

1+ week, 21+ hour ago  (304+ words) What's interesting is how different the energy is compared to side-boob of yesteryear. Twenty years ago, millennials were embracing "the hint" at nudity. A cutout here, a drape there. You noticed it, but it wasn't THE look. These days, no-pants…...

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purewow. com > beauty > lindsay-lohan-merit-1980-brow-pomade

Lindsay Lohan Keeps This Merit Product in Her (Herm's) Bag at All Times

1+ week, 1+ day ago  (392+ words) Pure Wow Lindsay Lohan Keeps This Merit Product in Her (Herm's) Bag at All Times Perfect for fluffy brows on the go Pure Wow editors select every item that appears on this page, and some items may be gifted to…...

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purewow. com > fashion > amazon-festival-trends

Getting the Biggest Trends for Festival Season Just Got Way Easier'Here's How to Do the Desert Right with Amazon

1+ week, 1+ day ago  (757+ words) Writes commerce stories and features that span multiple topics, including fashion, beauty, travel, home and sales/deals Has contributed to reports on ethical fashion and continues to stay up-to-date on sustainablility developments Completed a bachelor's degree in psychology at the…...

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purewow. com > family > gifts-for-new-moms

30 Best Gifts for New Moms, According to Pure Wow Moms

1+ week, 2+ day ago  (624+ words) From my point of view, I'd say anything food-related is always a hit. But I'd also relish the chance to enjoy an excellent at-home foot massage at the same time that I'm nursing my baby. Also, something sentimental'like this birthstone…...

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purewow. com > news > reeses-book-club-april-into-the-blue

Reese Witherspoon's April Book Club Pick Drops'and It's Got Suspense, a Small-Town Girl and a Shocking Secret

1+ week, 1+ day ago  (366+ words) Pure Wow Reese Witherspoon's April Book Club Pick Drops'and It's Got Suspense, a Small-Town Girl and a Shocking Secret I can't wait to read Pure Wow editors select every item that appears on this page, and some items may be…...

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purewow. com > fashion > kitty-and-vibe-polka-dot-swimwear-trend

This Retro Swimwear Trend Is Making a Comeback'and Kitty and Vibe Has So Many Options

1+ week, 1+ day ago  (686+ words) You could wear a basic triangle bikini'or you could opt for this retro-inspired ruffle top with matching high-waist bottoms. If you ask me, the choice is easy, and it's not just because this fun set comes in such a vibrant…...

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purewow. com > news > kate-middleton-easter-outfit-2026

Kate Middleton's Cream Easter Look Is Peak Spring Chic & Proves This Styling Hack Is Timeless

1+ week, 2+ day ago  (165+ words) While Princess Catherine kept things light and neutral, the rest of the family seemed to embrace a tried-and-true royal favorite: shades of blue. Prince William opted for a navy suit with a blue tie and crisp white shirt, while Prince…...