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News
John Lewis MD Peter Ruis steps down – what has his tenure done for the brand’s public image?
6+ hour, 33+ min ago (422+ words) YouGov It’s been an eventful fortnight for department stores. Hot on the heels of Harvey Nichols’ acquisition by Mike Ashley’s Frasers Group, John Lewis managing director Peter Ruis has announced his departure amid “really tough trading conditions”. The news has…...
One in two Ooshies collectors plan to shop at Woolworths most often in the near future
1+ day, 14+ hour ago (341+ words) For panel members in need of support. Tactical collectables promotions have long been credited with driving short-term foot traffic and basket size, but new research from YouGov suggests the impact of Woolworths' Ooshies campaign may run deeper, reshaping how Australians…...
What drives back-to-school shoppers’ purchase choices?
1+ week, 5+ hour ago (379+ words) For panel members in need of support Back-to-school season brings a familiar rush for everything from stationery and clothing to electronics and other classroom essentials. But where shoppers choose to make those purchases — and what influences their purchase decisions? YouGov…...
Will new ownership restore Harvey Nichols’ fortunes?
1+ week, 5+ day ago (194+ words) For panel members in need of support. Harvey Nichols is in search of rescue, according to recent reports, with the Knightsbridge-headquartered department store warning that it may collapse without new investment. Frasers Group, the Mike Ashley-owned conglomerate, is reportedly the…...
The gender divide: How British men and women shop differently
3+ week, 5+ day ago (405+ words) While British men and women share many shopping behaviours, there are clear differences in what motivates them, how they discover new products and how they engage with retailers. New YouGov Profiles data reveals how retail attitudes, product discovery habits and…...
The gender divide: How U.S. men and women shop differently
3+ week, 5+ day ago (435+ words) Whether browsing online or shopping in-store, men and women don't always take the same path to a purchase. Differences in how they research products, weigh recommendations and interact with brands can shape the shopping journey in distinct ways. New YouGov…...
When do U.S. consumers buy sunscreen and what matters most when choosing SPF?
1+ mon, 3+ day ago (392+ words) As temperatures rise and consumers spend more time outdoors, sunscreen becomes a seasonal essential for many households. YouGov Profiles data explores when consumers typically purchase sun protection products and the product features that matter most when making a purchase. Nearly…...
YouGov Parallax – the world’s first research product to combine AI twins with validation from real consumers
1+ mon, 2+ week ago (407+ words) YouGov has launched YouGov Parallax – a new product that combines AI-generated simulation with real-world human validation to give clients a fuller, more reliable view of public sentiment than has previously been possible. The product takes its name from the optical…...
How do domestic appliance buying priorities change across generations in Britain?
1+ mon, 3+ week ago (529+ words) Whether replacing a washing machine, upgrading a fridge freezer or buying a new television, purchasing domestic appliances often involves balancing cost, practicality and personal preference. New YouGov Profiles data shows that while Britons broadly agree on the most important factors…...
Could The Works benefit from the troubles at TGJones?
1+ mon, 4+ week ago (312+ words) YouGov TGJones has revealed plans to shutter 150 stores as part of a rescue plan, with administration a possibility if creditors reject the proposal. One possible beneficiary may be The Works; Gavin Peck, the company’s chief executive, recently said that his…...