1+ hour, 44+ min ago  (339+ words) Produced by Amazon MGM Studios in association with Hello Sunshine, the eight-part series is set in 1995 and follows Elle Woods (played by Lexi Minetree) as she navigates the tumultuous waters of high school. The coming-of-age series explores the formative life…...

1+ week, 5+ day ago  (483+ words) Campaign Brief Manuscript has relaunched as an independent creative studio shaped by deep experience across the full cultural supply chain of brand, agency and media. Founded by award-winning creative director and published author Mitchell Oakley Smith (pictured), the studio brings…...

2+ week, 5+ hour ago  (345+ words) The urge to pop a pimple is universal, irrational and completely irresistible. Everyone knows they shouldn’t, nobody can help themselves. Launching a new creative platform, the campaign offers a simple fix to detour that urge away from your face: Pop…...

2+ week, 1+ day ago  (238+ words) The campaign addresses a familiar problem: meals that don’t quite land, flavourless meal-prep, or takeaway that falls short of expectations. MasterFoods, Australia’s flavour expert since 1945, positions its new range as the fix – designed to lift an underwhelming meal into something…...

2+ week, 4+ day ago  (168+ words) The campaign challenges the growing culture of sleep tracking, hacks and performance metrics, arguing that sleep has become another project to perfect, fuelled by an endless stream of products, discipline and data. Instead, Sheet Society positions its bedding as a…...

2+ week, 4+ day ago  (275+ words) Wong returns with her trademark bluntness, pointing out that another big telco charges customers double for roaming. Her message is simple: don’t pay double. Roam for $5 a day. Unlike some competitors, Vodafone customers can use their existing plan overseas rather…...

2+ week, 5+ day ago  (292+ words) The new categories are: Sports: Recognizes work that celebrates original, impactful and culturally aware work inspired by sport. Creativity that harnesses the power of sport and sportspeople to connect with audiences, work that harnesses the power of creativity, that captures…...

1+ mon, 2+ day ago  (243+ words) The campaign follows OpenTable and 2045’s widely shared Mother’s Day activation in Australia, which transformed a mother’s lifetime of unpaid labour into a giant restaurant receipt installation that generated a global conversation about the invaluable contribution that mothers bring to…...

1+ mon, 2+ week ago  (362+ words) Developed by creative agency 2045 and lead talent agency The Gifted Group, supported by Partner and Bolster as part of Jameson’s wider agency village, the Ultra Kicking Challenge marks the beginning of a jam-packed calendar of in-season activity designed to bring…...

2+ mon, 1+ week ago  (272+ words) Following a competitive pitch, Agent99 will drive earned media, creator partnerships and experiential activity to introduce the modular, design-led brand to the local market. Founded in Montreal in 2020, Cozey has scaled rapidly, achieving triple-digit global growth and establishing a retail footprint…...