18+ hour, 38+ min ago   (338+ words) Nike and Hyperice are turning heads again. Their latest collaboration is called the Air Zoom Hyperslide. It drops September 29th for $249 per Sneaker Bar Detroit. This time, the tech lives inside something you'll actually want to wear daily. The Hyperslide builds…...

1+ day, 17+ hour ago   (1284+ words) Two shoes have defined hip-hop's relationship with footwear more than any others. The Timberland 6-Inch Boot and the Nike Air Force 1 arrived from completely different directions. They earned their place on different terms and built different legacies along the way....

5+ day, 6+ hour ago   (282+ words) YG and The Game are facing off in Verzuz tonight, and this is certainly a matchup between two West Coast heavyweights. Two different generations of artist facing off, flexing their incredible catalogs. Going into this matchup, there have been some…...

6+ day, 2+ hour ago   (386+ words) Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming…...

6+ day, 17+ hour ago   (332+ words) Instant Skateboards is teaming up with Nike SB on a new Air Force 1 colorway. This "Black/Game Royal" pair releases sometime during Holiday 2026. Instant is based in Shibuya and has operated since 1995. This collaboration marks the shop's first project tied…...

1+ week, 17+ hour ago   (260+ words) Adidas CEO Bjorn Gulden wore a split Argentina and Spain jersey to the World Cup Final. The custom shirt combined both team's colors down the middle. He wore it while attending Sunday's match in New Jersey. Spain ultimately won the…...

1+ week, 1+ day ago   (346+ words) Justin Bieber performed at the FIFA World Cup Final halftime show on Sunday. He played an acoustic version of "Everything Hallelujah" at MetLife Stadium. Bieber wore a full SKYLRK look for the performance. That included a polo, denim shorts, socks,…...

1+ week, 4+ day ago   (316+ words) Fireball Cinnamon Whisky just launched a limited pair of high-top sneakers. The brand calls them Fireball Sneaks, and they serve a specific purpose. Each pair includes a hidden pocket built into the tongue. The pocket holds Fireball's new product, called…...

2+ week, 5+ day ago   (313+ words) Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University…...

3+ week, 2+ day ago   (328+ words) Jeff Staple recently pointed out that sneakerheads only make up about 0.1% of people. He argues most people outside that bubble simply don't care about sneakers. His comment lines up with a different story making the rounds this week. Nike's new…...